Blaine561's Internet Marketing Information Center

The best way to boost your affiliate sales is to create something original and let people know about it–break out of the “me, too” crowd and do something different.

There is a common misconception among affiliates that they are “stuck” with the marketing materials the product owners provide, and unable to do anything of their own.

This is, by and large, not true. If you’re not sure, ask. Most affiliate managers will okay outside materials if they can see them first.

Your first step is to create a free report. This sounds like a monumental task, but my own free report, “Ahead of the Pack,” available at my web site, shows you how easy it is.

The easiest way to write a report is to compile a list of 5 or 7 tips, and write a few sentences on each one. If I were an affiliate for a book on resumes, I might write “5 Tips for a better resume.” Then I’d use the report to lead to my web site selling the resume book.

The next step is to set up a way to capture email addresses–either by offering the report as an autoresponder series or by requiring signup to your newsletter to download the report. Tips reports work very well as autoresponder series, and you can follow up periodically.

Finally, let people know about your report using a press release. My free report “Power Press Releases” makes this super simple.

Basically, you need to write Who (the person who benefits, not you), what (the free report), when (available now), where (at your web site), why (why this report is available) and how (how it provides the benefit).

I realize time is scarce, and people who don’t write for a living often think it’s much harder than I do. But I can almost guarantee that if you sit down and write a quick report and publicize it with a release distributed by the top free distribution services, you will make more affiliate sales and it will more than make up for the time you invest.

1. Starting with affiliate programs: Many people start their online businesses by joining a few affiliate programs. When you do this commissions from these programs will allow you to build up an income so that you can develop your own business. Many successful business people have done this.

2. Make a profitable main income: Other people have even made a sizable income from affiliate programs and become Super affiliates. They make 1000s of dollars in affiliate commissions every month. This enables them to earn a good living from only working their affiliate programs.

3. Supplement your main income: You can supplement your income by joining a few affiliate programs that are related to your product and service. They will help to increase income and allow you to fund and develop your business.

4. Allow you to cross sell, or use as backend products: Affiliate programs will allow you to cross promote and sell back end products to your customers. Always choose programs that will compliment your service or products. When you sell to your customers you can offer one of your sponsor’s products as a backend product.

5. Passive income: Build up a large team of affiliates under you in a 2-tier affiliate program and you can earn a steady income without having to do anything after building your team. This is all about numbers you will need a team of at least 100 + affiliates under you to start making money and build up to a large number to see a good income with this method.

More ways to use affiliate programs to develop your business:

Start a newsletter: Even if you decide to only do affiliate programs it is very important to offer a free newsletter. This will be on any topic relating to your business and targeting the same market as your affiliate programs.

Your newsletter will encourage visitors to your website to subscribe to your newsletter this allows you to build your business from your visitors as you can sell your affiliate products to your subscribers. Many will actually buy from links in your newsletter, as they build up trust with you. This is another way that you can build your business with affiliate programs that many affiliates do not do. There is no reason that you cannot build your business as well as building your sponsor’s.

Affiliate programs are an easy business to build or enhance your business. There are 2 important things to remember when working affiliate programs.

Targeted traffic: To make any business effective you need to drive a steady stream of targeted traffic to your site. This can be done by: Linking Search engine submissions PPC such as Google Adwords Pre sell do not sell to your visitors. Your sponsor has the sales page to do the selling, your job as an affiliate is to get your visitors to click on the link to it. You do this by creating interest and curiosity in your visitor for your sponsor’s products.

When you use affiliate programs to supplement your income you will be surprised at how much those seemingly small commissions will add up. Choose ones that complement your main products and try to choose programs that have products and services that are highly targeted to your market. In this way you will be making maximum profit.

If writing is an art, then, blogging is one way of using words to come up with an art. This is because people who are into blogging are the ones who are artistic on their own sense, carefully choosing words that would best describe their feelings, sentiments, wishes, desires, and everything.

Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was created when web logging hit the virtual market. Since its inception in the mid-1990s, web logging gradually saturated the virtual community making the Internet a viable source of greater information.

However, with web logging, you still need a web site and domain names, but with blogging, you do not need anything just an account with blog providers. In most cases, these kinds of blogs are free of charge.

With the onset of blogging in the industry, personal journaling had been a common ground for people who wish to be known all over the world. However, not literally famous as this is not a case on being popular or well-known personality.

Generally, blogs are created for personal use. Like a journal, people can write their daily adventures, sentiments, and whatever ideas they want to express online.

Nevertheless, with the advent of the online businesses, blogs had gradually taken the limelight in providing businesses a chance to boost their productivity online. This is where the business blogs have taken the limelight.

Business blogs are, basically, created to advertise the services or products of a certain web site or online business in order to increase online sales.

Moreover, business blogs are also one way of promoting the company so that the other readers will know that a certain company exists online. With blogs, entrepreneurs are able to establish a name in the virtual market through articles that can be very useful in the reader’s life.

From there, you can make money out of blogs by simply syndicating it to your business’ web site. This can be done through the RSS technology.

So, if you are thinking to create a blog, whether for business or for pleasure, you need to know some tips that could help you get through and make your blog one of the interesting blogs online.

Here’s how:

1. Consider your audience

Even if your blog is generally personal, still, it would be better to consider the minds of your readers. You have to think of something that would interest them.

After all, most of the reasons of people who write blogs are not at all confined to their own personal motives. Most of them would love to be “heard” (or read) and would love to be known, in some way or another, even for just a minute. Hence, it is very important to come with a write up that everybody can understand, not necessarily that these people can relate to it but they can understand it.

2. Pictures speaks a thousand words

To make your blogging worth the browsing effort of your readers, it would be extremely nice if you will put some pictures in it. It does not necessarily mean you have to place a picture of yourself. Any photographs will do as long as it does not pose danger or insult to anyone who will be reading your blog.

3. Make constructive and beneficial blogs

Even if you are free to write anything you wan to say to the world, still, it would be better to create some write-ups that would be beneficial to your readers.

After all, its information technology that you have there so better be inclined to provide information rather than sheer quirky entertainment.

4. Avoid making multifaceted and complicated blogs

In order to have an interesting blogs, try not to use some highly technical and highfalutin words. After all, it is not a science discourse or a debate that you are making, so better stick to simple facts and short blogs.

Bear in mind that most people who use the Internet usually do more scanning than scrutinizing each site word for word. Therefore, it would be better to come with blogs that will not bore your readers just because you have these lengthy articles.

5. Make it interactive

As much as possible and if your capacity will allow it, make your blog interactive. Yu can do this by placing some video or audio clips in your blog.

You can even place an area for comments or for some feedbacks. In this way, you can get some impressions or reactions of other people. Who knows, you might even gain some friends just by making them feel at home in your blog site.

Indeed, blogs are not created just for the mere fun of it. It also has its own purpose in the world of the Internet.

Therefore, for people who wish to harness their craft, as far as writing is concerned, blogs are the best way to do it.

As they say, blogging is the contemporary term of creative and commercial writing.

Affiliate marketing is just one of a host of advertising opportunities for online industries. Whilst traditional off-line advertising such as sponsorship of events and individuals, magazines, newspapers, billboards and television or radio, produce results they are often very expensive. Whilst some industries or companies may choose to utilise some of these off-line options, most back this up with extensive online advertising, most notably that of affiliate marketing.

The affiliate-marketing program is a cleverly conceived advertising system, which utilises all of the capabilities made available by the Internet. Unlike traditional advertising where companies pay a subsidiary company money to advertise their brand in a bulk up front payment, affiliates work on a sort of reward or commission based level. Because of the way the industry is run there is no need for either the affiliate or the advertising site to pay money up front, which in turn benefits both parties. The fact that no money changes hands until a new client is generated, the onus is on the affiliate to provide results, which in turn benefits the site that has commissioned the advertising.

Many industries have utilised the affiliate style of advertising, but few have been as successful as that of online poker. By distributing advertisements throughout a plethora of sites, all at little or no cost the poker industry has been able to infiltrate a number of websites and therefore develop an increased awareness. Unlike many other online industries, the poker industry doesn’t really have a recognised off-line equivalent. The game of poker is largely played by professionals behind closed doors or in large casinos or between a group of friends around a table. Therefore it was far more necessary to promote not only the sites but also the notion of online poker as a powerful and exciting gambling medium.

Affiliates are rewarded by the poker sites with large percentages, sometimes up to around 35% of the money generated by players that join through the links on their sites. So with each player they can hope to earn a regular, if slightly small income. In order to increase this income the affiliate must promote not only the site, but also themselves in order to increase their site traffic. Because in the affiliate program nobody is guaranteed to go to an affiliate site, click the link and become a fully signed up member. In fact the percentages don’t really favour the affiliate. It is for this reason that so many affiliates have has to advertise their own whereabouts in order to gain visibility and hits, and then hopefully in turn earn some money. With affiliates becoming marketing machines looking to earn more money, the poker sites that they represent have been reaping the benefits by generating huge numbers of new clients. So with the affiliate industry earning more and the poker sites generating billions each year, it shows just how successful the system is at not only advertising but increasing the revenue of everybody associated with either industry.

We all know that there is so much misinformation about the best strategies for affiliate marketing success. To level the playing field a bit, the following are five ways most experts would agree are the most cost effective ways to expeditiously boost your affiliate business pursuits. So, with no further ado, here they are!

1. HAVE VISITORS LINK TO YOUR WEBSITE

If you give visitors a good reason, they will actually work for you! Think of a product or service that you can offer for free or with a large discount, in exchange for them linking to your site. It is a very simple, yet effective way to recruit help in marketing your site!

2. PROMOTE USING SOME COUPONS

These coupons can be placed in ezines, emails, ad campaigns, forums and even newsletters. You can offer discounted merchandise and other various offers. It is a great way to add fresh content to the search engine and drive more traffic to your site. Be sure to update the codes, though!

3. HELP YOUR AFFILIATES BECOME A SUCCESS

Basically, the more successful your affiliates, the more successful you will be! Each and every dollar that your affiliates make, you will also make a profit from. The old saying You can use 100% of one man’s efforts, or 1% of 100 men’s efforts really comes into play here. The more affiliates that are successful, the more money you will have in your pocket! It has been reported that the top 20% of its affiliates generates 80% of a website’s sales. You have a vested interest in each affiliate’s success.

4. AFFILIATE MARKETING IS A COMPETITIVE WORLD

It is very important that you thoroughly think your marketing plan through. If it is helpful to you, learn from other successful affiliates! You may have a friend or someone that would be willing to help you establish a set of marketing tools. If not, then there are plenty of tips and guidance Online, if you do the research. Don’t go into it blindly; learn some basics first!

6. TAKE ADVANTAGE OF EVERY MARKETING TOOL YOU CAN

In the highly competitive world of Affiliate marketing, you will want to arm yourself with as many tools as possible. Don’t leave any stone unturned! The name of the game is this: get as much traffic as you can, using whatever means necessary.

There are many ways to get traffic, including: recruiting other affiliates, taking advantage of ad campaigns, advertising in ezines or newsletters, joining many forums, having others market your link, using multiple ads, using banner ads, etc. If you have a good product/ service that is seen by many visitors, your chances of making a profit are that much better!

Warm regards,

Business blog is an incredible online marketing tool that saves you thousands of dollars but provides great business opportunities in just one click. Blogs are user-friendly, customized and flexible medium for disseminating useful information for effective positioning of your products in the market.

Companies engaging in business blogging have a definite edge over its competitors. Here are some advantages:

? Word-of-Mouth. In a survey, there are currently 14 million blogs with 80,000 more being added each day and about 30 percent of the 50 million users are blog readers. Imagine how much gain your company will have, if your products are advertised through blogs. With Internet, information spreads so quickly especially if an impressive write-up goes with your product. Soon your blogs will be passed on to hundreds of possible customers.

? Awareness and loyalty. Open communication with your customers creates trust and loyalty among them. Being there to respond to their questions and comments make them all the more willing to try your products and services.

? Feedback. Blogs is good for product research and reviews. It would be easier to improve on your products if you observe your customers’ thinking and behavioral patterns. You can also take immediate action to your customers’ concerns.

? Community halo-effect. Bloggers are reasonable, friendly and helpful. They are more than willing to create blogosphere of comments regarding your product. The only thing you have to do is embrace and take active part in the culture and your product will surely be considered in their next stop to the supermarket.

For better marketing results, actively promote your business blogs by submitting your blogs to blog search sites and directories. Do not forget to paste in with your blogs, your URL. Be sure that your blogs contain exclusive information with value and are always updated to keep readers popping in, read up your blog, move on to the next and click on again for updates.

Blog is like a setup booth in the biggest trade show on earth everyday. Marketing possibilities are just around the corner waiting to strike your sale scales up.

The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. In this way you have better chances of people finding your website leading to your blogs. More traffic means more potential sales.

For this to be successful, you can use RSS for news update feeds which can be read through RSS reader application. This is a very useful tool for business and internet marketers as well.

If you are already convinced with the potentials of business blogs for marketing and targeting sales increase, your company is now ready to start blogging. But first, you have to be in tune with your company’s business objectives and determine if blogging will really help you achieve your goal.

1. Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Include in your reading materials blogs that are consumer-based too to give you an idea.

2. Setup several test blogs right away.

If your initial try out with blogs worked well, you can now start setting up your blogs.

1. Study blog design. Blog hosting services provide pre-designed templates. But if you opt for paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.

2. Choose a topic. Its good to have a line-up of topics you want for your blogs but be sure they are in consonance with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.

3. Remember the following safety measures in blogging:

? legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities;

? corporate communication and legal department are responsible in educating the senior management on how blogs might affect business;

? create blogging policies; set limits on who gets to blog and what information are allowed to be made public;

? avoid outright marketing blog or you will shy away your readers;

? make content updated, relevant and fresh;

? reinforce the company’s core values; and,

? encourage employees to use it.

4. Start blogging and complete 20 posts before going to marketing.

5. Begin marketing.

6. Regularly monitor the coming ins and outs of readers and get updates. Then, measure your results.

7. Adjust if needed. You can always play with your designs in the blog site as long as it remains to match the company’s identity.

8. Strive to be consistent with your topic all the time.

9. Try to have unrelated topics with general and broad appeal.

10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

Interested in boosting your affiliate commissions? There isn’t one “magical” secret to increase your affiliate commissions, but here are some simple steps you can take to make more money through affiliate programs right now.

1. Capture e-mail addresses with an “opt-in” list before sending your visitor to the merchant vendor web site.

2. Write an un-biased review article about the product or program you are promoting. Be sure that you mention some weaker points of the program and keep your article honest. This will lower the audiences defenses, as well as increase your articles click through ratio.

3. Promote products that offer residual or recurring income commissions, such as web hosting packages, auto responders, and membership sites.

4. Give away free Viral E-book PDF’s loaded with your affiliate links throughout.

5. Create your own Internet marketing ebook, and sell it for $25-35 while giving your customers full resale rights. Fill the e-book with 5-10 of your own affiliate links.

6. Create an affiliate marketing blog and update your content and keywords often. Occasionally, place some affiliate links to quality merchant products, this helps affiliates succeed.

7. Create simple yet affective internet marketing formula that can be condensed into a 10-20 page free PDF. Load the e-book with your affiliate links, products needed for your specific forumla to prosper.

8. Use your opt-in list and start your own affiliate marketing newsletter with valuable information on the best multi-tier affiliate marketing programs. If you had a list of 1000+, and each person were your sub-affiliate to 4 or 5 of the top affiliate programs, not to mention many of them will also buy the products, your affiliate commissions would be through the roof.

9. Join some two-tier affiliate programs and create an affiliate programs review directory of the top ten affiliate programs on the web. Optimize your pages for the keywords “two-tier affiliate program”, “multi-tier affiliate program”, “free affiliate programs”, etc.

10. When running a Yahoo Overture or Google Adwords ad, capture people’s e-mail addresses with your opt-in list, instead of sending a prospect directly to a merchant from your site page. You can easily entice prospects to join your opt-in mailing list by offering a free PDF e-book. Of course, this will contain affiliate links of your own! Make it a viral PDF to increase your income from all of your affiliate marketing campaigns.

Start using these 10 steps today and boost your affiliate marketing campaign now!

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.

The following article includes pertinent information that may cause you to reconsider what you thought you understood. The most important thing is to study with an open mind and be willing to revise your understanding if necessary.

Most of this information comes straight from the Affiliate pros. Careful reading to the end virtually guarantees that you’ll know what they know.

If you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are 3 hidden secrets on how to boost your commissions from affiliate program.

Secret #1 – Find the best affiliate program and products to promote.

A top affiliate program and product will enable you to achieve the greatest profits in the shortest possible time. When selecting an affiliate program, take note of following points:

1. Choose those program that provide a generous commission structure.

2. Make sure that the products you promote fit in with your target audience.

3. The affiliate program must have a solid track record of paying their affiliate easily and on time.

4. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are serveral thousands of affiliate programs online. So select the best affiliate program is important to avoid losing your advertising dollars and earn good commissions. To distinguish yourself from other people who promote same affiliate programs, write short report related to the product you are promoting. Give out these reports or short ebooks freely from your site.

Your reports should provide some valuable information for free and some recommendations about the products that you promoting. Ebooks provide credibility of you to customers. Giving them freely to customers will make them enticed to try out what you are offering.

Secret #2 – Collect email addresses of those who download your free ebooks using Opt-In Pages.

Most people do not make a purchase on first solicitation. By collecting the contact information of those who downloaded your reports and ebooks. You can make send out emails to build relationship and follow-ups on these contacts to remind them to make a purchase from you. Your emails should provide value to prospects. Get the contact information of a prospect before sending them to the vendor’s website. Do not send the prospect directly to the product sites. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever. But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

Secret #3 – Ask for higher than normal commission from affilate programs owners. Once you are already successful with a particular promotion, you should try and approach the owners to negotiate a good percentage commission for your sales.

You are a zero-risk investment to the affiliate program owners. The affiliate program owners will likely grant your request if they do not want to lose a valuable marketer like you. Do not be shy about requesting for addition in your commissions and try to be reasonable commission.

Use Pay Per Click ads to promote your programs. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Once you apply these 3 secrets, you will see that your commissions will explode to a new level.

Even the most powerful advertising copy on the planet is useless without an effective headline.

An effective headline determines whether or not your prospective customer will read the next sentence of your sales message.

You must grab your reader’s attention with something that appeals to them and forces them to want to learn more, otherwise you won’t make a sale.

Whether you have a successful headline or you are just starting to write your next ad or sales letter, here are 10 Headline Writing Tips That Will Instantly Improve Your Advertising Results:

1. Put your prospects name in your headline. Everyone wants to see their name in “The Headlines”. This will definitely grab their attention and get them to read your ad or sales letter.

2. “Use Quotations” around your headline. Quotation marks create the perception that your headline is a testimonial and has credibility. And credibility, in turn creates more believability, and this can significantly increase response to your ad.

3. Don’t make your headline to “BIG”. Many advertisers believe that bigger headlines get a better response. Bigger is not always better. You want your headline to be in a readable and believable size compared to the rest of your ad. A big headline can reduce your credibility because it looks to “hyped up.”

4. Don’t end your headline with a period. This creates a pause in your readers mind and they may decide to move on to something else. People have been trained to pause at a period. But if you end your headline with an “!” exclamation point you will ad excitement to it and your reader will want to move forward with your ad (this is a good rule of thumb, but it’s not a law. I’ve seen and written ads with a period in the headline and it’s worked.) Another technique is to leave your headline open ended or use “…” to get them to move into your body copy.

5. Use one, two, even three subheadlines. Subheadlines below your main headline can be very effective in building intrigue and excitement in your reader. Each subheadline should be smaller compared to the main headline and the subheadline before it; ultimately your reader will end up in the main body of your ad or sales letter before they know it.

6. There are many advanced techniques for producing great headlines but what I’ve found to be simple and effective is to use the best benefit your product or services provides as your main headline, and then ad “How To…” to it. For example, if your best feature as a web developer is getting websites built and online within 3 days, the benefit of that could be…”How To Attract New Business Worldwide While You Sleep Starting In 3 Days!”

7. If you use “$” dollar figures in your advertising use this tip: If you help people save or make an extra $2,500 with your product or service, attach a decimal point to it: $2,500.00. What looks like more money, $2,500 or $2,500.00? Conversely, if you are stating a price for your product, put as few “0′s” in the price as possible. For example, if your product costs $2,500, you don’t want to print, “$2,500″, or “$2,500.00″. You want to print something like $2,499. This looks less threatening.

8. Combine a grabber with your headline and you might get amazing results! Grabbers are small gadgets and trinkets that are attached to your letter or report that get your prospects attention like: million dollar bills, real money, string, magnifying glasses, pencils, fake checks, bubble gum, poker chips etc. The key is to tie in your grabber with your offer in a clever way. Also, if you combine a headline above and/or below your grabber you’ll really ad power to your advertising.

9. Make your headline newsworthy. “How To Get Your Tax Refund In 10 Days!” is a pretty good benefit oriented headline, but you could test a newsworthy approach like…”Local Tax Planner Gets Clients Over $1,000,000.00 In Tax Refunds!”

10. Use a testimonial as your headline…Get the most detailed and specific testimonial you have and use it as your headline. For example, “I made an extra $32,000.00 In Six Weeks, and another $10,000.00 in Two Days!” is a prime example of a specific testimonial. This makes it very appealing because it’s real, it’s newsworthy, and I can attach a real name to it.